R. King Design Group
806-731-2178 | rachael@rkingdesigngroup.com
Most businesses don’t know what their marketing is doing.
We show you what’s working, what isn’t, and where to focus — before more time or money gets spent in the wrong places.
Where Things Usually Break Down
These are the problems we see most often when marketing isn’t producing results. They show up consistently across service-based businesses, regardless of size or industry.
People can’t find you — or aren't sure they have found the right thing.
Someone hears about your business and goes looking.
They search online.
They check Google.
They look for a website or profile.
What they find is incomplete, unclear, or scattered — or they don’t find you at all.
What Happens:
People give up and choose a business that’s easier to locate and recognize, even if your work is better.
How We Respond:
We make sure you’re clearly present where people already look — with the basics in place so it’s obvious they’ve found the right business.
People find you, but don’t understand what you do.
Someone lands on your website or social page and still can’t tell — quickly — what you offer or who it’s for.
So they leave and keep looking.
What Happens:
People don’t reach out. Referrals hesitate. Potential clients choose the business that explains itself more clearly.
How We Respond:
We help define and communicate your core offer so people immediately understand what you do and whether it’s right for them.
People understand what you do, but don’t know how to move forward.
Your message makes sense.
They get what you offer.
But it’s not clear:
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How to work with you
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What the next step is
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Or what’s required to get the outcome they want
So they wait.
What Happens:
People hesitate. Conversations don’t start. Interest fades even though the offer makes sense.
How We Respond:
We make the path forward clear — what to do, what happens next, and how working together actually works.
People see mixed signals, so confidence breaks down.
Your business shows up in more than one place — your website, Google Business Profile, and social platforms.
But the message isn’t the same everywhere.
The wording shifts.
The focus changes.
The brand feels slightly different depending on where someone looks.
What Happens:
People hesitate. They wonder which version is accurate. Even if they like what they see, uncertainty slows decisions.
How We Respond:
We make sure your branding and messaging are clear and consistent across the places people check before choosing you — so everything reinforces the same story.
Your activity is inconsistent or unfocused, so results stay uneven.
You’re either doing very little — or doing a little bit of everything.
Posts go up sporadically.
Google Business Profile doesn’t get updated.
Ads, if they exist, run without much attention.
Nothing is managed with a plan or a point of focus.
Or the opposite happens:
You try everything at once — multiple platforms, random content, scattered updates — with no clear priority.
What Happens:
Effort gets spread thin. Nothing builds. Results are inconsistent because attention is divided or absent.
What we address:
We narrow the focus to the channels that matter for your business and put a simple, specific plan in place to maintain them. The goal is steady, intentional activity — not noise or overreach.
How We Get Started
Once we know which of the basics are missing, the work itself is straightforward.
We don’t guess. We don’t jump ahead. We move in a clear order so effort turns into progress.
We Talk.
We have a focused conversation to understand what’s happening and what’s not.
We Evaluate.
We review your business — or business idea — using the same evaluation system we use with every client.
We Prioritize.
We identify what needs attention first and outline a clear path forward.
We Build.
We put the right pieces in place and help maintain them over time.
Marketing is one of the few things businesses buy without clearly knowing what it’s doing or what it’s producing.
Rachael King, R. King Design Group
What We Know
Most marketing problems aren’t mysterious.
They show up when a few basics aren’t in place — or aren’t working together.
When we look at a business, we’re not guessing at tactics. We’re checking whether the fundamentals are actually doing their job.
When they aren’t, effort stops turning into results.
This is what guides every recommendation we make.
Located.
Can people find you where they already look?
Explained.
Do people understand what you do?
Directed.
Do they know how to move forward?
Trusted.
Does everything tell the same story?
Maintained.
Are the right things being managed over time?
Find the Right Starting Point
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You’re starting something new and want to set it up the right way from the beginning
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Or you’ve been in business for a while, but aren’t sure what to focus on next
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You’re unclear about what needs to exist, what needs fixing, or what can wait
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You want someone to look at the whole picture and give clear direction
Whether you’re building from scratch or trying to improve what you already have, the next step is the same.
